Localisation goes beyond a mere translation of text; it’s about adapting the translation to the target audience’s customs, traditions and culture. Naturally, translation remains the most important step of this process. Now, let’s see how cultural factors can affect the rendering of a text!
The continuing business globalisation and internationalisation has prompted a tendency to adapt products and services to the cultural characteristics of each country; this trend affects translation and international communication as well.
This is what localisation is all about, making a translated text conform to the cultural dimension of the target country or market. Your new consumer’s culture is our specialty; we will take care of every detail to produce the most exceptional text that will not sound like a translation.
Besides handling the linguistic side of the text and its translation, we also take care of the functional and technical aspects specific to the local culture, as well as the text style, ethics, adaptation of graphics, format, not to forget the content’s visual and structural elements. Every detail matters when it comes to venturing into new markets.
As with all our services, the expert translator plays a key role. This is a professional who knows the target market and specialises in the sector concerned; a mother-tongue translator is also competent to advise on local consumer customs and traditions, and uses this knowledge to carry out the localisation process. We will be your perfect ally to implement your commercial strategy in a new market with the target culture in mind.
Who better than a mother-tongue speaker to know first-hand the cultural customs, traditions and needs of the country’s target audience? This figure is the linchpin of a service of this kind; his or her cultural experience is essential for the original message to reach the new market, country or region.
Localisation allows you to get closer to your audience, to speak to them in a familiar and welcoming language. It’s a unique experience to communicate with your readers without barriers while respecting their customs and traditions.
We put ourselves in the shoes of your new audience; we merge your message and your commercial strategy with the customs of their environment.
We know how important a good text is to entice a new customer, so we focus on optimising the user experience as much as possible. Localisation can be your next great commercial ally, a powerful marketing tool, indispensable in any sales department.
Pl. Antoni Gaudí, Local 10
08390 Montgat, Barcelona.
(España – Spain)
Teléfono:
+34 93 165 35 35
Teléfono Traducciones Urgentes:
+34 601 14 47 27
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