CASE STUDIES

We transform words into clients that transcend borders

bluesun
Overseas Translations language and translation services allowed BlueSun to enter and consolidate its position in new markets.

BACKGROUND

BlueSun is a Spanish multinational manufacturer of household cleaning products. With operations in 26 countries and 12 leading brands worldwide, it has consolidated its position as one of the sector’s largest international producers.

With our support, BlueSun brands and products transcended borders. One of the most compelling projects was the proposal to enter and promote its products in the Russian market.

CHALLENGE

SOLUTION

The conquest of overseas markets required the involvement of multiple departments and teams. Prioritising coordination and collaboration amongst all parties with effective, open communication in order to streamline processes was the first cornerstone of success.

The introduction and marketing of a product in a new market comprises three key components: the product, the legal aspect and the sales and marketing process. The documentation required for the professional translation into the language of the new market is then determined.

The product stage involved the translation of safety data sheets, quality certificates and ingredient data sheets into Russian. In order to comply with the bureaucratic requirements, we then carried out sworn translation of the Commercial Register certificates together with the company’s articles of incorporation into Russian.
Finally, at the sales and marketing stage, we translated bargaining agreements.

Sworn translation, unlike ordinary translation, takes on an official and legal status; it is printed and bears the signature and stamp of a sworn translator appointed by the Spanish Ministry of Foreign Affairs and Cooperation. The sworn translator certifies that the translation is a faithful representation of the original document and makes it valid for presentation before any public body.

Every document required by the government must be translated by a sworn translator.

We provided BlueSun with a multidisciplinary expert team experienced in language advice and internationalisation; we also assigned two Project Managers to handle multiple projects with native-speaking translators for each type of documentation, native-speaking legal translators, as well as Spanish-Russian sworn translators.

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