The power of translation in your global marketing strategy
Have you considered investing in translation services to kickstart or boost your
international marketing strategy? If so, we encourage you to check out this article. We will explore the following:
- the benefits of marketing translation;
- the keys to a successful international marketing strategy;
- and some success stories.
What makes translation a game-changer in international marketing strategy?
What would your brand be without a well-crafted marketing strategy? Chances are, you might not have much content related to your products and services that you currently deem essential. We’re referring to catalogues, data sheets, ads, websites, content marketing, social media posts and many other textual forms. With these, you’ve likely managed to establish a presence in your target market. Just picture the impact these materials could make when translated into another language.
If you like the thought, you should invest in professional translation services and unlock a host of benefits: improved search engine ranking, increased website traffic, strengthened connections with your international clientele and a stronger presence in global markets. In the long run, these advantages translate into increased sales for your brand and savings from unforeseen costs.
How does translation impact the perception and image of your brand overseas?
By hiring professional translation services, not only do you reap the mentioned benefits but you also safeguard your brand’s image. As you well know, the essence of marketing lies in captivating and enchanting your customers. But how to achieve this in another language?
It’s not an easy task. The key lies in the following: conveying the content in a manner that produces the same effect on the target audience as the original text. An automatic translator performs a literal translation, which is why it can’t convey those subtleties or handle the language with the same finesse as you do in your marketing strategy.
To create impactful texts, it’s crucial to turn to professional
localisation services. Our experts will guarantee that your text is properly adapted to the target audience and elicits the same effect as it does in the original language.
Don’t gamble with your marketing campaign. Do you want your texts to make sense, be free of errors and address your intended audience
effectively and
creatively? Then turn to professional translation services. Don’t neglect your brand’s presence and ensure it’s known for being trustworthy and professional.
Best approaches to translation in your international marketing strategy
For translation to yield positive outcomes in your
international marketing endeavours, it’s crucial to consider some best practices. You certainly wouldn’t want to introduce poorly translated or overly literal marketing campaigns to your target market. Such instances would tarnish your brand’s image and reflect a lack of professionalism.
Have you ever bought an appliance, a board game or a gadget, only to be baffled when trying to understand the instructions? Surely, in that moment, you didn’t have a positive perception of the product or the brand. That’s exactly what we aim to avoid for your brand. Ultimately, translation services are an investment and a clear marker of quality for the end customer.
How to ensure an effective translation of your brand message abroad
One fundamental rule is to steer clear of reliance on automatic translators. As we’ve seen, they fall short in conveying language nuances beyond the literal sense. They often don’t grasp wordplay, double meanings or nuances, for instance.
To achieve a quality translation that resonates in the target market, it’s essential to tailor the text, especially in the case of creative content. Native-speaking translation experts will transform your text in a way that aligns with the culture and conventions of the target country. On top of that, they excel at captivating your intended audience!
Ultimately, they will enable you to publish a text adapted to the country or countries where you want to sell. Soon, you’ll be able to gauge the impact of translation within your marketing strategy; expect an upsurge in website traffic from your target market, courtesy of enhanced
SEO rating and a boost in business volume with foreign countries.
How to choose the best translation services provider?
To secure high-quality and effective translations, it’s crucial to turn to a translation agency or company. These professional translation services providers will localise your texts, just as we’ve explained earlier.
At
Overseas Translations, we advocate for the highest standards of quality. Our team of professional translators specialises in various sectors and we work to ISO 9001 and ISO 17100 certifications, which authenticate and endorse the quality in our translation processes and projects. Why are ISO standards important?
Find out here.
Success stories of companies that have integrated translation into their international marketing strategy
Overseas Translations is a translation company with over a decade of experience. During this time, we’ve had the opportunity to be part of many exciting projects. Below, we share two success stories exemplifying how translation can constitute a key element in international marketing strategy.
Marketing translations for NEOLITH
NEOLITH is the world’s leading sintered stone brand. Over the past decade, they’ve heavily invested in international communication to closely engage with their many target audiences in their own language.
With exceptional products and a robust international marketing strategy, we’ve been assisting Neolith and its exceptional products for ten years in conveying their passion and message through press releases, catalogues, brochures and various other documents in more than 13 languages.
With a captivating product and marketing translations that elegantly convey your message for each market, the outcome is nothing short of achieving your success objectives on a global scale.
Digital marketing translations for IMK Internet Marketing
IMK Internet Marketing is an IT and digital consulting firm based in the province of Castellón. Given its strategic location in the Spanish ceramic tile hub, it serves as a reference for companies in the
ceramic sector and collaborates with various other industries.
Since a significant number of their clients are multinationals exporting worldwide, IMK entrusts us with managing all their international communication, including blog posts, social media, etc., which we translate into the languages requested by their clients.
IMK’s versatile approach extends to designing bespoke websites. At Overseas Translations, we adapt to their needs, ensuring a thorough translation of the selected web content. Our custom solutions streamline the process for their developers, enabling content upload with just a single click.
These two companies invested in translation experts to translate the descriptions of their products, catalogues, websites and more. Your company, whether large or small, can also be our success story. Don’t wait any longer to hire professional translation services and fortify your international marketing strategy.
Translation plays a crucial role in a successful marketing strategy
An effective international marketing strategy demands the expertise of professional translation services. This is the key to crafting texts that resonate with the target audience. We encourage you to entrust
Overseas Translations for this important step. Beyond working with a team of native-speaking translators, we’re experts in the realm of marketing translation, helping numerous clients to expand into foreign markets.
Curious to explore more about this type of translation?
Here you’ll find everything you need to know about marketing translation and the various types of texts we can help you translate.
As the brilliant Pablo Picasso once said, “
Inspiration exists, but it has to find you working”. Well, we not only have the inspiration but also plenty of enthusiasm for translating your content creatively. Count on us for marketing translation services in any language.
