Did you know that the Spanish wine industry is in its all-time prime? So says the Peñín Guide 2022. Not only have the classic origin wines improved, but also those without a designation of origin are gaining prominence for their creative wealth. This setting is conducive to attracting clienteles from the world over and, according to Madeline Puckette, author of Wine Folly, Spain is amongst the most significant wine producers globally.
Where exactly does the importance of translation in the wine industry lay?
Although there are more instances in which hiring translation services may be of interest, today we will focus only on the following three:
Websites
Your website is now more important than ever. It is your virtual business card. As for wineries, a website serves to show all the wines available, to sell them and to tell the winery’s story and business concept. And could there be a better way to entice overseas buyers than in their language?
In the wine industry, specific, accurate terminology plays a particularly significant role. The process from the very moment of planting the grape to wine bottling involves countless terms that must be rendered into the customer’s language so that he or she understands the care and attention you devote to winemaking.
Wine tourism
Why not enhance the wine-drinking experience by visiting the places where that wine is produced? According to the Spanish Association of Wine Cities, almost 3 million tourists every ever visit wineries in Spain.
And the best part is that each one has a different story, mission and profile. In order to transmit all the passion behind a project and to answer the questions that visitors may have, fluent, confident and accurate communication is essential.
Communication with importers
Finally, there is the more pragmatic aspect of this industry, which consists of buying and selling wine to overseas customers. Globalisation has made it possible to drink wine from (almost) anywhere in the world.
But, do you know how to be understood in a professional context by the person you are negotiating with? You can turn to a professional translator both to avoid misunderstandings in shipments and to meet specific wishes or settle complaints. The translation professional knows the customer’s formalisms and non-linguistic codes to ensure a successful negotiation.
As you have seen, translation in the wine industry is essential to attract more customers, sell and make known internationally the elixir that you produce with such great care.
Don’t think twice to hire a professional translator to take care of terminology, convey the image you want to transmit and ensure successful wine sales and purchases. Get in touch with us and we will assist you every step of taking your winery global.
Sources
Peñín Guide to Spanish Wines 2022
Reports on visitors to wineries and wine museums associated with the Spanish Wine Routes of the Spanish Association of Wine Cities
Top Producing Wine Regions of The World, Madeline Puckette, Madeline Puckette
